Xiaomi Mijia Toaster Review: Golden Brown Toast, Every Time

Introduction

Toasters are simple appliances, but Xiaomi’s touch makes even the humble toaster feel premium. The Xiaomi Mijia Toaster (米家烤面包机) arrives at ¥149 (~$20 USD) with a minimalist white design, 7 browning levels, and extra-wide slots that accommodate everything from thin sandwich bread to thick artisan slices.

With 10,000+ reviews on JD.com and a 95% positive rating, it’s proven that even a toaster can benefit from Xiaomi’s design philosophy. But is it more than just a pretty face?

Specifications

Feature	Xiaomi Mijia Toaster	Midea Toaster	Philips Toaster
Price	¥149	¥129	¥249
Slots	2 wide	2 standard	2 wide
Browning Levels	7	6	8
Functions	Toast, Reheat, Defrost, Bagel	Toast, Reheat, Defrost	Toast, Reheat, Defrost
Power	750W	700W	850W
Crumb Tray	Removable	Removable	Removable
Cord Storage	Yes	No	Yes
Weight	1.5 kg	1.3 kg	1.8 kg
Dimensions	28 × 16 × 18 cm	27 × 15 × 18 cm	30 × 18 × 20 cm

Design and Build

The Mijia Toaster continues Xiaomi’s iconic white design with rounded edges and a matte finish that resists fingerprints. The stainless steel side panels add a premium touch uncommon at this price point. The front controls are minimal: a browning dial (1-7), a cancel button, and three function buttons (Reheat, Defrost, Bagel).

The extra-wide slots (36mm) are the practical highlight — they fit thick-cut artisan bread, bagels, and even croissants without squishing. The self-centering racks ensure even toasting regardless of bread thickness.

The removable crumb tray slides out from the bottom — a small but essential feature that makes cleaning painless. The built-in cord wrap under the base keeps countertops tidy.

Performance

Toasting is consistent across the 7 browning levels. Level 3-4 produces golden brown toast on standard white bread in about 2 minutes. Level 6-7 gives a dark, crispy crust for those who like their toast well-done.

The bagel function toasts only the cut side while warming the outer side — a thoughtful feature at this price. The defrost function adds about 30 seconds to the cycle and produces toast nearly indistinguishable from fresh bread.

The high-lift lever brings small items (English muffins, crumpets) high enough to grab without burning your fingers — another small detail that shows attention to user experience.

What Chinese Users Say

Aggregated Ratings: 4.5/5 ★ (10,000+ reviews on JD.com, 95% positive)

“149元的小米烤面包机，颜值在线，烤出来的面包很均匀。加宽槽确实实用，厚吐司也能放得下。就是希望有更多的烤色档位。” — JD.com 张女士 ★★★★★ “¥149 Xiaomi toaster — great looks, even toasting. The wide slots are genuinely useful — thick toast fits easily. Wish there were more browning levels to choose from.”

“用了三个月，每天早上一片吐司。解冻功能挺好用，从冰箱拿出来的面包也能烤得焦脆。便宜好用，推荐。” — JD.com 李先生 ★★★★★ “Three months of daily morning toast. The defrost function works well — even bread straight from the freezer comes out crispy. Cheap and good — recommended.”

“比之前用的美的烤面包机好看太多了，放在厨房台面上像装饰品。不过烤厚面包的时候顶部有点烤不到，需要翻面再烤一次。” — JD.com 陈** ★★★★* “Way better looking than my old Midea toaster — looks like a decoration on the counter. But thick bread doesn’t toast evenly at the top — needs flipping and re-toasting.”

“白色很容易脏，特别是厨房油烟多的地方。建议买黑色款或者经常擦拭。面包烤焦的时候会有焦味，需要开窗。” — 小红书用户 美食记录员 “White gets dirty easily, especially in oily kitchens. Recommend the black version or frequent wiping. Burnt toast smells linger — need to open windows.”

Pros & Cons

Pros:

• Premium design at ¥149
• Extra-wide 36mm slots for artisan bread
• 7 browning levels with consistent results
• Bagel, defrost, and reheat functions
• High-lift lever for small items
• Removable crumb tray and cord storage

Cons:

• White body stains easily in kitchens
• Tall bread may need flipping for even top toasting
• No countdown timer or progress indicator
• 750W — slightly underpowered vs premium models
• No smart features (no app connectivity)

vs Competitors

vs Midea Toaster (¥129): Midea is ¥20 cheaper but has narrower slots, fewer browning levels, and a less refined design. The ¥20 premium for Xiaomi is well worth it.

vs Philips Toaster (¥249): Philips has 8 browning levels, higher power (850W), and more premium materials. But at ¥100 more, the performance difference is small. Xiaomi wins on value.

FAQ

Q: Can it toast frozen waffles? A: Yes — use the defrost function. Waffles may need a second cycle depending on thickness.

Q: Does it have a keep-warm function? A: No — toast pops up immediately when done. There’s no warming rack.

Q: Can I toast one slice instead of two? A: Yes — use either slot individually. Both slots heat independently.

Rating: 4.0/5

Category	Score
Performance	8/10
Build Quality	8/10
Features	7/10
Value	9/10
Design	9/10

Who should buy: Design-conscious buyers wanting a stylish, reliable toaster. Xiaomi ecosystem fans. Small households.

Who should skip: Large families toasting 4+ slices at once. Smart home enthusiasts wanting connected appliances.