Joyoung Cold Press Juicer S12 Review: Slow Squeeze, Big Flavor

Joyoung Cold Press Juicer S12 has 50,000+ reviews on JD.com with a 4.3/5 rating at ¥399 ($55). Users appreciate the high juice yield that extracts noticeably more than centrifugal juicers, the whisper-quiet 65W motor that won’t wake the household, and the simple 4-piece assembly that cleans in under 3 minutes. The main complaints are the narrow feeding chute requiring 2-3cm produce chunks (no whole apples) and the pulp moisture content being higher than premium slow juicers. Conclusion: ✅ Worth Buying — the best budget cold press juicer for health-conscious users.

Introduction

The Joyoung S12 Cold Press Juicer joins a growing trend of “slow juicers” that use a masticating auger to crush and press produce rather than high-speed centrifugal blades. The cold press method is believed to preserve more nutrients and produce less oxidation, resulting in juice that stays fresh longer. Joyoung brings this technology to a price point that undercuts premium brands like Hurom by 60%.

With 50,000+ JD.com reviews, we examined whether the S12 delivers the cold press advantage or if its budget positioning means compromises in extraction efficiency.

Specifications

Feature	Joyoung S12 Cold Press	Supor Slow Juicer	Bear Cold Press Juicer
Price (JD)	¥399 ($55)	¥329 ($45)	¥279 ($38)
Motor Power	65 W (DC)	60 W (DC)	55 W (DC)
Speed	55 RPM	50 RPM	50 RPM
Juice Yield	~85% (varies by produce)	~82%	~80%
Pulp Ejection	Automatic	Automatic	Automatic
Feed Chute	3.5 cm diameter	3.5 cm diameter	3 cm diameter
Noise Level	~45 dB	~48 dB	~50 dB
BPA-Free	Yes	Yes	Yes
Dishwasher Safe	Yes (parts)	Yes (parts)	Yes (parts)
Weight	3.2 kg	3.0 kg	2.8 kg
JD Rating	4.3/5	4.2/5	4.2/5
JD Reviews	50,000+	30,000+	40,000+

Design and Build Quality

The S12 has a modern, vertical design with a white and clear plastic body that lets you watch the juicing process. The main components are the motor base, the juice cup, the auger assembly, and a pulp container. Assembly is straightforward — the auger and strainer snap into the chamber, the lid locks with a twist, and you’re ready.

The 65W DC motor runs at just 55 RPM — much slower than the 10,000+ RPM of centrifugal juicers. This slow rotation is what makes the juicer so quiet. At 45 dB, it’s quieter than a refrigerator hum. The motor has an automatic reverse function that helps clear jams, triggered by pressing the reverse button when the auger binds.

Build quality is solid for the price. The plastic feels durable, the auger is made of smooth-turning food-grade materials, and the stainless steel strainer does a good job separating pulp from juice. The feeding chute is a narrow 3.5cm — enough for halved apples and peeled oranges, but whole apples need quartering.

“I’ve been using this juicer daily for 3 months. It’s so quiet I can juice while my family is still asleep. The juice tastes noticeably fresher and lasts longer in the fridge — my centrifugal juicer juice would start separating within an hour. Cleanup is genuinely easy: rinse the parts under running water for 2 minutes.” — JD.com user, verified purchase

Performance

The S12 extracts about 85% of available juice from most produce — good for a sub-¥400 slow juicer. Carrots, apples, celery, and ginger all process well. Leafy greens like kale and spinach require alternating with harder produce (like apple chunks) to push them through the auger. The resulting juice has rich color and flavor with minimal foam or separation.

Pulp moisture is the main performance compromise. The ejected pulp is noticeably wetter than what you’d get from a ¥1,000+ Hurom — you can still squeeze some juice out by hand. This means the claimed 85% yield is realistic for carrots and apples but lower for fibrous greens.

The quiet operation is genuinely impressive. At 45 dB, the dominant sound is the produce crunching rather than motor noise. The reverse function works well for clearing the occasional jam, particularly with fibrous celery or ginger root.

“The juice yield is definitely higher than my old centrifugal juicer. I get about 30% more juice from the same amount of carrots and apples. Cleanup is the real winner though — my centrifugal juicer had a mesh screen that was impossible to clean. The S12 parts rinse clean in 2 minutes.” — JD.com user

User Reviews by Theme

Juice Quality

“The difference in taste is noticeable. Cold pressed juice has a cleaner, fresher flavor. My orange-carrot-ginger juice stays vibrant and doesn’t separate for over 24 hours in the fridge. With my old centrifugal juicer, it would be brown and separated within an hour.” — JD.com user

💡 Summary: Juice quality is excellent — better flavor, color retention, and shelf life compared to centrifugal juicers.

Quiet Operation

“This is the quietest kitchen appliance I own. I can have conversations at normal volume while it’s running. Perfect for early morning juicing before work. My centrifugal juicer sounded like a blender — this is a game changer.” — JD.com user

💡 Summary: Near-silent operation at 45 dB is a major advantage over centrifugal alternatives.

Prep Time

“The narrow chute means I spend 5-7 minutes cutting produce before juicing. Quartering apples, halving oranges, and chopping carrots into 3cm pieces is the most tedious part of juicing. If you want convenience, this takes more prep than a wide-chute centrifugal juicer.” — JD.com user

💡 Summary: Small feed chute requires significant produce prep — the main convenience tradeoff.

Cleanup

“Cleanup takes about 3 minutes. The auger and strainer rinse clean under running water. The included cleaning brush helps with the strainer mesh. No soaking required unlike my old juicer. This makes daily juicing actually feasible.” — JD.com user

💡 Summary: Quick cleanup is a key feature that enables regular use.

Purchase Recommendations

✅ Worth Buying: Health-conscious users who want the nutritional benefits of cold-pressed juice without spending ¥1,000+. The S12 delivers 85-90% of the performance of premium juicers at 40% of the price.

💰 Premium Pick: If maximum juice yield and drier pulp matter most, the Hurom H-200 at ¥2,599 ($360) offers superior extraction efficiency and a wider feed chute.

⚠️ Budget Warning: If you prioritize speed over juice quality, a centrifugal juicer like the Supor at ¥199 ($27) juices in seconds rather than minutes, though juice quality and shelf life are inferior.

Pros & Cons

✅ Pros	❌ Cons
High juice yield (~85%) compared to centrifugal	Narrow feed chute requires extensive prep
Very quiet operation (45 dB)	Pulp is wetter than premium slow juicers
Easy 3-minute cleanup	Slower than centrifugal juicers
Better nutrient retention and longer shelf life	Cannot process whole fruits
Automatic reverse function for jams	Some plastic parts in juice path
BPA-free materials	Small juice cup (600ml)
Compact vertical design	Fibrous greens need push-through with harder items
Affordable cold press entry point	No speed control (single speed)

FAQ

Q: Can the S12 juice wheatgrass and leafy greens? A: Yes, but leafy greens work best when alternated with harder items like apple chunks. Wheatgrass can be juiced directly but in small quantities. The yield from leafy greens is lower than centrifugal juicers.

Q: How long does the juice stay fresh? A: Cold-pressed juice lasts 24-48 hours in the refrigerator without significant nutrient loss or separation, compared to 4-6 hours for centrifugal juice.

Q: Is the juicer difficult to assemble? A: No, there are only 4 main parts: the auger, strainer drum, pulp spout, and lid. Assembly takes about 30 seconds. The instruction manual includes clear diagrams.

Q: What is the warranty? A: Joyoung offers a 2-year warranty on the S12 cold press juicer. Motor issues are covered for the full period; wear items like the strainer are covered for 1 year.

Q: Can it make nut milk or soy milk? A: The S12 is designed primarily for fruit and vegetable juicing. It can process soaked nuts for milk, but the yield is lower than dedicated nut milk makers. Joyoung recommends their soy milk maker for nut and soy milk.

Rating

Category	Score
Juice Quality	★★★★★
Quiet Operation	★★★★★
Build Quality	★★★★☆
Cleanup Ease	★★★★★
Value	★★★★★
Overall	4.3/5 ✅